Meta introduces generative AI video advertising tools
New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta rolled out generative AI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads in May. Since then, brands have been able to use these capabilities when building out their campaigns on Meta Ads Manager. AI-powered analytics and optimization are also available to brands in Advantage+ campaigns. Video Expansion. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. It generates unseen pixels in each frame to expand the dimensions of the video, making it a more native experience on the platforms. The new Video Expansion feature was developed in response to the popularity of a similar feature for images. Image Animation. This lets advertisers add...
