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Showing posts from August, 2024

Google Analytics 4 introduces benchmarking data

Google Search now supports AVIF file formats

Peak PPC season is coming: 5 tests to run now

Mastering AI and marketing: A beginner’s guide

Google Ads adds product Categories tab

Yelp sues Google, alleging illegal dominance of local search

What 54 Google Ads experiments taught me about lead gen

6 steps to AI-driven budgeting and forecasting for digital marketing

New Google tools to boost first-party data strategies

Adtech antitrust trial judge blasts Google’s business practices

Seasonal PPC: Your guide to boosting holiday ad performance